Client

Gilded Age is a classic fashion brand that blends heritage-inspired designs with modern sophistication. With a commitment to artisanal techniques, each piece embodies enduring quality, reflecting an era where style meets conscience.

Scope

Seasonal fashion content produced across three seasons (FW25, SS25, FW24), including website banners, social-first assets, and aspirational campaign deliverables.

My Process

At the start of each season, I collaborate with the brand director and creative team to define the overall content strategy and visual direction. Using seasonal mood boards, reference imagery, and performance insights from previous campaigns, I help shape an approach that balances new creative inspiration with proven engagement drivers. From there, I work through budgeting—outlining ideal and working scenarios—before building a preliminary budget that accounts for crew, equipment, and production needs. I then establish a detailed production timeline and oversee planning across locations, equipment, transportation, and logistics. On set, I lead execution in a Cinematographer role, working closely with the brand director while managing camera and G&E teams to keep production on schedule. Through post-production, I oversee workflows, reviews, and color grading to ensure assets are delivered smoothly, on time, and aligned with content and business goals.

Outcome

Deliver consistent, high-quality content across multiple seasons, supporting ongoing brand campaigns and reinforcing a long-term production partnership.