The Client

Gilded Age is a classic fashion brand that blends heritage-inspired designs with modern sophistication. With a commitment to artisanal techniques, each piece embodies enduring quality, reflecting an era where style meets conscience.

The Challenge

Establish a cohesive video-first marketing presence across web and social platforms for a brand that previously had little to no video content integrated into its seasonal campaigns.

The Strategy

Create cinematic campaign content designed to strengthen brand identity, modernize digital storytelling, and support scalable multi-platform campaign rollouts across Web, Youtube, Instagram, and TikTok.

The Process‍ & Execution

Lead end-to-end campaign execution across creative development, production logistics, cinematography, post-production, and final asset delivery while building streamlined systems that support nimble multi-platform launches, scalable content distribution, and operational efficiency across marketing and creative teams.

Outcome

Over a 1 year period between 2024 and 2025 the website’s unique page visitors increased by 82%, the YouTube campaign viewership increased by 35x, and audience growth on Instagram increased 10x while also seeing a 90% increase in engagement through insight driven content strategy and influencer collaborations.