Schmidt Bros
Agency
Timberwolf Studios is an award-winning creative production company & content agency based in New York City, partnering with brands worldwide.
Client
Schmidt Bros. founded in 2010 by Jared and Jordan Schmidt in New York, creates modern, high-quality, and affordable German stainless steel knives and BBQ tools. Known for combining traditional craftsmanship with innovative, ergonomic designs, they are a leading brand in kitchen cutlery
Scope
Agency-led holiday themed brand content produced for Schmidt Bros Cutlery, involving controlled studio lighting and detailed product-focused setups including an overhead camera rig.
My Process
Worked closely with the agency director during pre-production to design and plan the lighting approach in support of the creative concept. Collaborated on fixture selection, placement strategy, and on-set logistics to ensure the lighting plan was executable within the production constraints. On set, executed the lighting design and managed exterior-facing fixtures, adapting setups as needed to maintain visual consistency and keep production moving efficiently. Supported the director and production team by anticipating challenges and resolving issues in real time.
Outcome
Enabled smooth on-set execution and delivery of polished brand visuals that aligned with agency creative direction and client expectations.