Client

Sneak Eraser From Shark Tank to the streets of New York. SneakERASERS have been the #1 ranked shoe cleaning product on Amazon for years and are now available at Costco, Walmart, Target, and many more retailers across the world.

Scope

Branded video production featuring comedian Kevin Farley with an emphasis on dynamic camera movement and technical problem-solving. Scope included eq sourcing and vendor coordination, camera support logistics, and on-set execution under tight timelines.

My Process

On this project I worked closely with the creative team to translate the visual concept into a practical production plan, with a particular focus on sourcing the right equipment to achieve the desired camera movement. As the pre-production evolved, it became clear that a large, smooth vertical motion was essential to elevate the product presentation. Under a tight timeline, I leveraged existing vendor relationships to quickly identify and secure a 17 ft Proaim Powermatic Scissor Jib Crane. Drawing on my established relationship with the Greenwood Cine rental house, I contacted them directly and coordinated availability, logistics, and delivery of the item on very short notice. On set I ensured the jib crane was deployed efficiently and integrated seamlessly into the overall workflow, keeping the shoot on schedule. Throughout the process, I focused on anticipating potential technical challenges, presenting solutions quickly, and maintaining momentum under pressure.

Outcome

A smooth production execution that delivered dynamic visuals while staying within production constraints.